From Jim Gilliam's blog archives
CDnow gains in question -

December 7, 1999 4:57 AM

CDnow gains in question - E-retailer counts coupons as sales

When a customer buys $25 worth of CDs and uses a $10 coupon, CDnow books $25 in revenue and then takes a $10 marketing charge. ''Coupons are not ad campaigns. They are discounts that should be knocked off the top,'' says Jack Ciesielski, accounting watchdog with R.G. Associates.

More from the archive in .

CDnow gains in question - (12.07.1999)

Next Entry: The Internet Brain Drain (12.07.1999)
Previous Entry: Trading (12.07.1999)

Jim Gilliam
Jim Gilliam


Add to My Yahoo!

Last week's soundtrack:

jgilliam's Weekly Artists Chart